Narrative Creativity: An Introduction to How and Why - Brossura

Fletcher, Angus

Brossura

ISBN 10: 1009614770 ISBN 13: 9781009614771

Casa editrice: Cambridge University Press, 2025

Riassunto

Narrative creativity is a new, neuroscience-based approach to innovation, problem solving, and resilience that has proved effective in business executives, scientists, engineers, doctors, and students as young as eight. This Element offers a concise introduction to narrative creativity's theory and practice. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to cultivating creativity. It traces the biological origins of narrative creativity and explains why narrative creativity will always be mechanically impossible for computer artificial intelligences. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army, for improving narrative creativity. It explains how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological well-being, and it describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.

Dettagli dell'edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1009614770
• ISBN 13: 9781009614771
• Rilegatura: Copertina flessibile
• Numero di pagine: 92
• Contatto del produttore: non disponibile
• Persona responsabile: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Francia