Psychic the Ads: The Case Book of Advertising - Brossura

Rheinstrom, Carroll

Brossura

ISBN 10: 1025934504 ISBN 13: 9781025934501

Casa editrice: Tradd Street Press, 2026

Riassunto

"Psychic the Ads: The Case Book of Advertising" is an influential examination of the psychological drivers behind successful marketing in the early twentieth century. Written by Carroll Rheinstrom, this work provides a comprehensive collection of advertising case studies, meticulously analyzing why certain campaigns triumphed while others faltered in the eyes of the public. By focusing on the intersection of human behavior and commercial messaging, the text offers a practical look at the emerging science of consumer persuasion during a transformative era for American industry.

The book delves into the specifics of copy, visual appeal, and emotional resonance, presenting evidence-based conclusions on what makes an advertisement effective. It serves as both a manual for the practitioners of its time and a historical record of the techniques that shaped the modern advertising landscape. Through its detailed analysis of real-world examples, "Psychic the Ads: The Case Book of Advertising" highlights the growing sophistication of market research and the strategic use of psychology to influence mass audiences. It remains a significant resource for students of business history, marketing professionals, and those interested in the social impact of media and consumerism.

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Dettagli dell'edizione

• Editore: Tradd Street Press
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 10: 1025934504
• ISBN 13: 9781025934501
• Rilegatura: Copertina flessibile
• Numero di pagine: 388
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile