Articoli correlati a Managing Public Relations: Business Principles and...
Sinossi
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
- Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
- Expanded content on strategic planning, budgeting, and financial statements
- Detailed commentary on topics relevant to the modern workplace, including remote management
- Consideration of diversity, inclusion, equity, and access within PR
- Additional content on the use of analytics and measuring return on investment (ROI)
- Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 54,27
EUR 3,43 per la spedizione in U.S.A.
Destinazione, tempi e costi
Risultati della ricerca per Managing Public Relations: Business Principles and...
Foto dell'editore
Managing Public Relations
Editore:
Routledge (edition 2), 2023
ISBN 10: 1032076763
ISBN 13: 9781032076768
Antico o usato
Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: As New. 2. It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind. Codice articolo 1032076763-10-1
Quantità: 1 disponibili
Foto dell'editore
Managing Public Relations
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_440668486
Quantità: 1 disponibili
Foto dell'editore
Managing Public Relations
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 008239667U
Quantità: 1 disponibili
Foto dell'editore
Managing Public Relations
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 008239667N
Quantità: 12 disponibili
Foto dell'editore
Managing Public Relations Business Principles and Tools for Strategic Communication
Da: TextbookRush, Grandview Heights, OH, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 52484575
Quantità: 6 disponibili
Foto dell'editore
Managing Public Relations : Business Principles and Tools for Strategic Communication
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 44876917-5
Quantità: 1 disponibili
Foto dell'editore
Managing Public Relations : Business Principles and Tools for Strategic Communication
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 44876917-5
Quantità: 1 disponibili
Foto dell'editore
Managing Public Relations
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo GB-9781032076768
Quantità: 2 disponibili
Foto dell'editore
Managing Public Relations : Business Principles and Tools for Strategic Communication
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 44876917-n
Quantità: 4 disponibili
Foto dell'editore
Managing Public Relations : Business Principles and Tools for Strategic Communication
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 44876917
Quantità: 4 disponibili