Contextual Innovation Management: Adapting Innovation Processes to Different Situations - Brossura

Van Der Duin, Patrick; Ortt, Roland

Brossura

ISBN 10: 1032174285 ISBN 13: 9781032174280

Casa editrice: Routledge, 2021

Riassunto

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.

This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach.

With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

Su questo libro

Informazioni sull?autore

Patrick van der Duin is currently managing director of the Netherlands Study Center for technology.

Roland J. Ortt is Associate Professor of technology and innovation management at Delft University of Technology, the Netherlands.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1032174285
• ISBN 13: 9781032174280
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 160
• Contatto del produttore: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonia