UX Writing: Designing User-Centered Content - Rilegato

Tham, Jason C.K.; Howard, Tharon; Verhulsdonck, Gustav

Rilegato

ISBN 10: 1032228385 ISBN 13: 9781032228389

Casa editrice: Routledge, 2023

Riassunto

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.

Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

Su questo libro

Informazioni sull'autore

Jason C. K. Tham is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA.

Tharon Howard is a Professor of English at Clemson University, USA.

Gustav Verhulsdonck is an Associate Professor of Business Information Systems at Central Michigan University, USA.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1032228385
• ISBN 13: 9781032228389
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 266
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania