Airline Operations and Management: A Management Textbook - Rilegato

Cook, Gerald N.; Billig, Bruce G.

Rilegato

ISBN 10: 1032268735 ISBN 13: 9781032268736

Casa editrice: Routledge, 2023

Riassunto

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

• Fresh data and examples
• A range of international case studies exploring real-life applications
• New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
• New chapters on fleet management and labor relations and HRM
• Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Su questo libro

Informazioni sull'autore

Gerald N. Cook is Adjunct Professor at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and flight operations manager.

Bruce G. Billig is Adjunct Assistant Professor at Embry-Riddle Aeronautical University. He holds a Bachelor of Science in Electrical Engineering from the US Air Force Academy and a Master of Aeronautical Science from Embry-Riddle. His experience includes over 20 years as an Air Force pilot and 22 years as an airline pilot, retiring as a 17-year Captain at Southwest Airlines in 2019.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1032268735
• ISBN 13: 9781032268736
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 412
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania