Applied Communication Research Methods: Getting Started as a Researcher - Brossura

Boyle, Michael; Schmierbach, Mike

 
9781032288819: Applied Communication Research Methods: Getting Started as a Researcher
Brossura
ISBN 10: 1032288817 ISBN 13: 9781032288819
Casa editrice: Routledge, 2023

Sinossi

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1032288817
ISBN 13 
9781032288819
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
334
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9781032328065: Applied Communication Research Methods: Getting Started as a Researcher

Edizione in evidenza

ISBN 10:  1032328061 ISBN 13:  9781032328065
Casa editrice: Routledge, 2023
Rilegato