Management Communication: A Case Analysis Approach - Brossura

O'Rourke, James S.

 
9781032363493: Management Communication: A Case Analysis Approach
Brossura
ISBN 10: 1032363495 ISBN 13: 9781032363493
Casa editrice: Routledge, 2023

Sinossi

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.

This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.

An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager.

This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.

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Informazioni sull'autore

James S. O’Rourke is an American rhetorician and Professor of Management at the University of Notre Dame, USA. He was founder of the Fanning Center for Business Communication.

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Editore
Routledge
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1032363495
ISBN 13 
9781032363493
Rilegatura
Copertina flessibile
Numero di pagine
528
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9781032363486: Management Communication: A Case Analysis Approach

Edizione in evidenza

ISBN 10:  1032363487 ISBN 13:  9781032363486
Casa editrice: Routledge, 2023
Rilegato