Entrepreneurship, Innovation, and Technology: A Guide to Core Models and Tools - Brossura

Lorenzo, Oswaldo; Kawalek, Peter; Wharton, Leigh

Brossura

ISBN 10: 1032376716 ISBN 13: 9781032376714

Casa editrice: Routledge, 2025

Riassunto

The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.

Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.

Su questo libro

Informazioni sull?autore

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management, and Journal of Business Ethics.

Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems.

Leigh Wharton is an entrepreneur, consultant, and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh’s DBA from Manchester Business School is in Investment Readiness of early stage businesses.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1032376716
• ISBN 13: 9781032376714
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 150
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania