CommunicAsian: How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It - Brossura

Stelling, Oliver

Brossura

ISBN 10: 1032473347 ISBN 13: 9781032473345

Casa editrice: Routledge, 2023

Riassunto

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.

It is an essential read for global practitioners and students in international relations and mass communications.

Su questo libro

Informazioni sull?autore

Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the United Arab Emirates. His main focus is on East–West relations, strategic communications and public diplomacy.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1032473347
• ISBN 13: 9781032473345
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 168
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania