Television and the Political Image: A Study of the Impact of Television on the 1959 General Election - Brossura

Trenaman, Joseph; McQuail, Denis

Brossura

ISBN 10: 1032602821 ISBN 13: 9781032602820

Casa editrice: Routledge, 2025

Riassunto

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

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Informazioni sull'autore

Joseph Trenaman and Denis McQuail

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1032602821
• ISBN 13: 9781032602820
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 298
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania