Counterfeit Luxury and Consumption - Rilegato

 
9781032831183: Counterfeit Luxury and Consumption
Rilegato
ISBN 10: 1032831189 ISBN 13: 9781032831183
Casa editrice: Routledge, 2025

Sinossi

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1032831189
ISBN 13 
9781032831183
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
230
Redattore
Canguende-Valentim Cláudio Félix, Moreira António Carrizo, Vale Vera Teixeira
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania