Articoli correlati a Communication in Sport Management

Communication in Sport Management - Rilegato

 
9781032859019: Communication in Sport Management
Rilegato
ISBN 10: 1032859016 ISBN 13: 9781032859019
Casa editrice: Routledge, 2024

Sinossi

This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
1032859016
ISBN 13 
9781032859019
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
238
Redattore
Pedersen Paul M.
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania