Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice - Brossura

Brossura

ISBN 10: 1032924160 ISBN 13: 9781032924168

Casa editrice: Routledge, 2024

Riassunto

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms.

This book comprises articles originally published in the Journal of Organizational Behavior Management.

Su questo libro

Informazioni sull?autore

Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA.

Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1032924160
• ISBN 13: 9781032924168
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 266
• Redattore: Hantula Donald A., Wells Victoria K.
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania