Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany - Brossura

Libro 5 di 14: Routledge Research in Political Communication

Lilleker, Darren; Jackson, Nigel

 
9781032927114: Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany
Brossura
ISBN 10: 1032927119 ISBN 13: 9781032927114
Casa editrice: Routledge, 2024

Sinossi

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates.

Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

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Informazioni sull?autore

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.

Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.

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Editore
Routledge
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
1032927119
ISBN 13 
9781032927114
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
212
Contatto del produttore
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Germania

Altre edizioni note dello stesso titolo

9780415572187: Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

Edizione in evidenza

ISBN 10:  0415572185 ISBN 13:  9780415572187
Casa editrice: Routledge, 2011
Rilegato