Essentials of Pricing Analytics: Tools and Implementation with Excel - Brossura

Libro 7 di 7: Mastering Business Analytics

Haugom, Erik; Alnes, Per Kristian

 
9781032989778: Essentials of Pricing Analytics: Tools and Implementation with Excel
Brossura
ISBN 10: 1032989777 ISBN 13: 9781032989778
Casa editrice: Routledge, 2026

Sinossi

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.

This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.

Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Erik Haugom is Professor of Business Administration at the University of Inland Norway.

Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2026
Lingua
Inglese
ISBN 10 
1032989777
ISBN 13 
9781032989778
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
300
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9781032989815: Essentials of Pricing Analytics: Tools and Implementation with Excel

Edizione in evidenza

ISBN 10:  1032989815 ISBN 13:  9781032989815
Casa editrice: Routledge, 2026
Rilegato