Articoli correlati a Handbook of Innovations in Strategic Communication:...

Handbook of Innovations in Strategic Communication: Ai, Futurism and Directions - Rilegato

 
9781035326471: Handbook of Innovations in Strategic Communication: Ai, Futurism and Directions
Rilegato
ISBN 10: 1035326477 ISBN 13: 9781035326471
Casa editrice: Edward Elgar Pub, 2025

Sinossi

This unique Handbook demonstrates how strategic communication is undergoing significant changes due to advances in AI. It examines the consequences of innovation in society and communication, considering the ethical implications of technological developments.



Shannon A. Bowen and Elina Erzikova bring together the world’s leading experts on strategic communication to extrapolate, probe, and push the boundaries of their research into the future. Adopting a theoretical lens, the authors explore how strategic communication increases organizational effectiveness by enhancing competitive advantage, driving values, vision, mission and operations in an ethical manner. They challenge complex paradigms around transhumanism, counterintelligence and espionage, addressing timely issues such as terrorism, responsibility, EQ, pandemics, and responses to varied crises. Ultimately, this provocative Handbook provides an understanding of the future of strategic communication and showcases how the field can embrace and proactively shape its evolution.



The Handbook of Innovations in Strategic Communication is an essential tool for students and academics in business, public affairs, management, and public relations. Its practical approach to managing organizational effectiveness will also greatly benefit practitioners in content creation, media relations, and communication.

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Informazioni sull'autore

Edited by Shannon A. Bowen, School of Journalism and Mass Communication, College of Information and Communication and Artificial Intelligence Institute, University of South Carolina and Elina Erzikova, School of Communication, Journalism and Media, College of Arts and Media, Central Michigan University, USA

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1035326477
ISBN 13 
9781035326471
Rilegatura
Copertina rigida
Numero di pagine
416
Redattore
Bowen Shannon A., Erzikova Elina
Contatto del produttore
non disponibile
Persona responsabile
non disponibile