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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition) - Brossura
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Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.
You will learn:
- Why most environmental programs fail to change behavior,
- How to select the most important environmental behaviors to target,
- How to uncover why people don’t adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption,
- How to pilot test programs to ensure that they work effectively before being broadly delivered,
- How to encourage an organization to utilize best practices in delivering environmental programs.
Reviews:
More than a book, McKenzie-Mohr and Tabanico have given us a complete system for designing effective environmental programs. Solidly grounded in research and extensively field-tested in community programs, the tools described in this book can be applied to improve the effectiveness of any environmental program. Simply put, if you work on environmental issues, this book is indispensable. Dr. Clara Dolderman, Environmental Psychologist
Fostering Sustainable Behavior breaks down the mechanics of how to build effective, long-lasting behavior change, demystifying each step in practical and applicable ways. Whether you're new to the field or an expert, this is THE manual to guide you through improving your program's approach and outcomes. Dr. Edith de Guzman, University of California
This new edition provides the best program I have seen for marketing and achieving sustainability. It provides the theory, the steps, and the tools for protecting and enhancing our living environment. I hope this book receives the widest readership. Dr. Philip Kotler, Northwestern University
Fostering Sustainable Behavior is a must-read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist. Dr. Cynthia McPherson Frantz, Oberlin College
Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program. Dr. Wesley Schultz, Claremont Graduate School
Fostering Sustainable Behavior is a “must read” for anyone interested in improving the impact of community-based behavior change programs. Students and professionals alike find McKenzie-Mohr and Tabanico’s practical, evidence-based advice both easy to grasp and easy to implement. Dr. Edward Maibach, George Mason University
McKenzie-Mohr and Tabanico's methods for applying behavioral science and psychology to real-world environmental challenges are unparalleled. Their work connects theory to action in ways that are practical, and that spark tangible results. I have relied on their methods many times in my work, and I highly recommend them for anyone working toward a more sustainable future. Dr. Reuven Sussman, ACEEE
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condizione: Good. In this magical, romantic book, the second in the series of The Unforgettables, the story of Ivy and Fox continues in contemporary times, while at the same time flashing back to previous generations of gypsies, circus performers, and vaudevillians. In Book One of the series, Ruby and Sal, Ivy had been taking notes from her 102-year- old great grandmother in order to write a book about Ruby's life. Little did she know that while learning about secrets her great-grandmother held, Ivy would reveal mysteries that she would need to solve before moving on with her own life. Centered around West Michigan where vaudevillians used to summer in the 1920s and 1930s, Maisy and Max is the mystical tale of a love story which is woven through a time that was filled with passionate love and agonizing trials. It then circles back to 2017 where we last left Ivy and Fox, miserable and aching for each other. In the past, each generation has held its secrets, but Ivy's secret may be the most powerful one of all and could possibly hurt the man she loves. Unbeknownst to Ivy, Fox also has a secret of his own that he has been holding close, and once revealed, he could lose all that he holds dear. Codice articolo 00107530437
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Good. In this magical, romantic book, the second in the series of The Unforgettables, the story of Ivy and Fox continues in contemporary times, while at the same time flashing back to previous generations of gypsies, circus performers, and vaudevillians. In Book One of the series, Ruby and Sal, Ivy had been taking notes from her 102-year- old great grandmother in order to write a book about Ruby's life. Little did she know that while learning about secrets her great-grandmother held, Ivy would reveal mysteries that she would need to solve before moving on with her own life. Centered around West Michigan where vaudevillians used to summer in the 1920s and 1930s, Maisy and Max is the mystical tale of a love story which is woven through a time that was filled with passionate love and agonizing trials. It then circles back to 2017 where we last left Ivy and Fox, miserable and aching for each other. In the past, each generation has held its secrets, but Ivy's secret may be the most powerful one of all and could possibly hurt the man she loves. Unbeknownst to Ivy, Fox also has a secret of his own that he has been holding close, and once revealed, he could lose all that he holds dear. Codice articolo CIN1069168300G
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
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Condizione: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials. Codice articolo BVV.1069168300.A
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
Da: Blue Vase Books, Interlochen, MI, U.S.A.
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Condizione: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Codice articolo BVV.1069168300.G
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
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Wren's Gate Books, 2024
ISBN 10: 1069168300
ISBN 13: 9781069168306
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paperback. Condizione: Acceptable. Good for an âAcceptableâ copy. It might have light water damage/staining, cover and/or binding issues. There could more highlighting, annotations and/or underlining than normal or just general wear, but most will feel like this book could be called either âfairâ or âgood.â All of our books come with a 30 day, money back guarantee. Item does not include any supplemental items such as access codes, discs, etc. Order ships quickly!CS. Codice articolo mon0000025790
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Fostering Sustainable Behavior
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00107549102
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition) (Paperback or Softback)
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Paperback or Softback. Condizione: New. Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition). Book. Codice articolo BBS-9781069168306
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Fostering Sustainable Behavior
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Paperback. Condizione: New. Codice articolo LU-9781069168306
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Condizione: As New. Unread book in perfect condition. Codice articolo 50085299
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