Principles of Marketing (2025) - Brossura

Gomez Albrecht, Maria; Green, Mark; Hoffman, Linda

 
9781069271549: Principles of Marketing (2025)
Brossura
ISBN 10: 1069271543 ISBN 13: 9781069271549
Casa editrice: Independently published, 2025

Sinossi

Includes all Errata as of January 2025.

Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Independently published
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1069271543
ISBN 13 
9781069271549
Rilegatura
Copertina flessibile
Numero di pagine
700
Contatto del produttore
non disponibile
Persona responsabile
non disponibile