Consumer Research Methods in Food Science - Brossura

 
9781071630013: Consumer Research Methods in Food Science
Brossura
ISBN 10: 1071630016 ISBN 13: 9781071630013
Casa editrice: Humana, 2023

Sinossi

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Humana
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1071630016
ISBN 13 
9781071630013
Rilegatura
Copertina flessibile
Numero di pagine
486
Redattore
Gómez-Corona Carlos, Rodrigues Heber
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781071629994: Consumer Research Methods in Food Science

Edizione in evidenza

ISBN 10:  1071629999 ISBN 13:  9781071629994
Casa editrice: Humana Pr Inc, 2023
Rilegato