Crafting Strategy: Embodied Metaphors In Practice - Brossura

Heracleous, Loizos

Brossura

ISBN 10: 1107411696 ISBN 13: 9781107411692

Casa editrice: Cambridge University Press, 2012

Riassunto

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

Su questo libro

Recensione

Review of the hardback: 'This is truly an amazing book. Combining meticulous scholarship with a plethora of illustrations, it succeeds in articulating an approach to strategy development that relies equally on philosophy, psychology and sociology. Transiting such broad intellectual landscape is no small feat. These authors accomplish it in a way that will appeal to those who practice strategy as much as those who study it.' Steven W. Floyd, Frank S. Kaulback Professor of Commerce, University of Virginia

Review of the hardback: 'This is a persuasive manifesto for the role of 'embodied metaphors' in strategy work. The book reflects its topic. It is utterly serious in both its theoretical grounding and its practical advice. Rich in vignettes and illustrations, the book is also a pleasure to read.' Richard Whittington, Professor of Strategic Management, University of Oxford

Descrizione del libro

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

Dettagli dell'edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1107411696
• ISBN 13: 9781107411692
• Rilegatura: Copertina flessibile
• Numero di pagine: 260
• Contatto del produttore: non disponibile
• Persona responsabile: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania