Sinossi
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
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Informazioni sull'autore
Jim Jansen is an Associate Professor at the College of Information Science and Technology at The Pennsylvania State University. He has authored and co-authored more than 200 research publications, with articles appearing in a wide range of journals and conferences. He is co-author of the book Web Search: Public Searching of the Web, co-editor of the book Handbook of Research on Weblog Analysis and author of the book Understanding User-Web Interactions Via Web. Jansen is a member of the editorial boards of eight international journals and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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Cambridge University Press, 2011
ISBN 10: 1107628369
ISBN 13: 9781107628366
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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Paperback. Condizione: Very Good. Understanding Sponsored Search: Core Elements of Keyword Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781107628366
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781107628366
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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Cambridge University Press, 2011
ISBN 10: 1107628369
ISBN 13: 9781107628366
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781107628366. Codice articolo 8846055
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Understanding Sponsored Search: Core Elements of Keyword Advertising
Editore:
Cambridge University Press, 2011
ISBN 10: 1107628369
ISBN 13: 9781107628366
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Paperback. Condizione: New. This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry. Codice articolo 0103882
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-141618
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABBB-144087
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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ISBN 10: 1107628369
ISBN 13: 9781107628366
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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ISBN 10: 1107628369
ISBN 13: 9781107628366
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Understanding Sponsored Search: Core Elements of Keyword Advertising
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Cambridge University Press, 2011
ISBN 10: 1107628369
ISBN 13: 9781107628366
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