The Competitive Advantage of Emerging Market Multinationals - Brossura

Williamson, Peter J.

Brossura

ISBN 10: 1107659418 ISBN 13: 9781107659414

Casa editrice: Cambridge University Press, 2013

Riassunto

A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.

Su questo libro

Informazioni sugli autori

Peter J. Williamson is Professor of International Management at the Judge Business School, University of Cambridge. He also consults on global strategy, M&A and Chinese business, and serves as non-executive director of several companies spanning financial services through to green energy.

Ravi Ramamurti is the CBA Distinguished Professor of International Business and Strategy and Director of the Center for Emerging Markets at Northeastern University, Boston. His previous publications include Emerging Multinationals in Emerging Markets (Cambridge University Press, 2009).

Afonso Fleury is a professor in the Production Engineering Department at the University of São Paulo. He is also a consultant to Brazilian public and private firms as well as subsidiaries of multinationals. His previous publications include Brazilian Multinationals (Cambridge University Press, 2011).

Maria Tereza Leme Fleury is Dean of the School of Business Administration at Fundacio Getulio Vargas in São Paulo. Her previous publications include Brazilian Multinationals (Cambridge University Press, 2011).

Dettagli dell?edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2013
• ISBN 10: 1107659418
• ISBN 13: 9781107659414
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 376
• Contatto del produttore: non disponibile