Sinossi
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Dr Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA programme at Solvay Business School, University of Brussels (VUB). He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College (University of Oxford). He is presently an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.
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International Business Strategy
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International Business Strategy
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International Business Strategy
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International Business Strategy
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Cambridge University Press, 2013
ISBN 10: 1107683092
ISBN 13: 9781107683099
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International Business Strategy: Rethinking Foundations of Global Corporate Success
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International Business Strategy: Rethinking Foundations of Global Corporate Success
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ISBN 10: 1107683092
ISBN 13: 9781107683099
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International Business Strategy
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