Innovating for the Middle of the Pyramid in Emerging Countries - Brossura

Brossura

ISBN 10: 1108727131 ISBN 13: 9781108727136

Casa editrice: Cambridge University Press, 2024

Riassunto

Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.

Su questo libro

Informazioni sugli autori

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, AIB Fellow, and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; capability upgrading, mainly technological capabilities; and governance issues, especially corruption in international business. He received a Ph.D. from MIT and an honorary doctorate from Copenhagen Business School.

Miguel A. Montoya is Full Professor and was the Director of the Graduate School at Tecnológico de Monterrey, Mexico. He is country representative at AIB-LAC and a founding member of the Fudan Latin America University Consortium. He has published on international business and economics, particularly emerging market multinationals, trade and investment China-Latin America. He co-edited the book Mexican Multinationals published by Cambridge University Press. He received a Ph.D. from Universitat Autonoma de Barcelona, Spain.

Dettagli dell'edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1108727131
• ISBN 13: 9781108727136
• Rilegatura: Copertina flessibile
• Numero di pagine: 408
• Redattore: Cuervo-Cazurra Alvaro
• Contatto del produttore: non disponibile
• Persona responsabile: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Francia