Management: Meeting and Exceeding Customer Expectations - Rilegato

Plunkett, Warren R.; Allen, Gemmy S.; Attner, Raymond F.

 
9781111221348: Management: Meeting and Exceeding Customer Expectations
Rilegato
ISBN 10: 1111221340 ISBN 13: 9781111221348
Casa editrice: South-Western Pub, 2012

Sinossi

MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Tenth Edition is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
South-Western Pub
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1111221340
ISBN 13 
9781111221348
Rilegatura
Copertina rigida
Numero di pagine
709
Contatto del produttore
non disponibile
Persona responsabile
non disponibile