Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition

Smith, Tim

ISBN 10: 1111571295 ISBN 13: 9781111571290

Casa editrice: South-Western College Publishing, 2011

Riassunto

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Su questo libro

Product Description:

Pricing Strategy,1Ed, Tim Smith, 9781111571290, Cengage, 2011, Paperback

Su questa edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2011
• ISBN 10: 1111571295
• ISBN 13: 9781111571290
• Rilegatura: Forniture assortite
• Numero di pagine: 344