Socialnomics: how social media transforms the way we live and do business - Brossura

Qualman, Erik

Brossura

ISBN 10: 1118232658 ISBN 13: 9781118232651

Casa editrice: John Wiley & Sons Inc, 2012

Riassunto

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

• Lists the top ten easy opportunities that companies and organization miss when it comes to social media
• Describes where social media should reside in an organization and the necessary building blocks for success
• Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
• Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
• Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

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Informazioni sull?autore

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world's most watched social media video.

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Praise for Socialnomics, Second Edition

"It's obvious that Erik Qualman's passion is social media."
?Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
?Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
?The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
?Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
?Chris Brogan, New York Times bestselling coauthor of Trust Agents

"Qualman is to social media what Deming is to quality and Drucker to management."
?Scott Galloway, Professor, Stern School of Business, NYU

Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:

• The top ten easiest and most overlooked social media opportunities
• How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
• Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
• Proper social media training methods for your entire organization
• What's next on the digital horizon for social

While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2012
• ISBN 10: 1118232658
• ISBN 13: 9781118232651
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 316
• Contatto del produttore: non disponibile