Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth - Rilegato

Fernandez, Phil

Rilegato

ISBN 10: 1118299299 ISBN 13: 9781118299296

Casa editrice: John Wiley & Sons Inc, 2012

Riassunto

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Su questo libro

Informazioni sull?autore

Phil Fernandez is cofounder, President, and CEO of Marketo, a global leader in revenue performance management solutions, recently named one of "America's Most Promising Companies" by Forbes. A Silicon Valley veteran, Phil has over 30 years ofexperience in building and managing breakout technology companies. Prior to Marketo, Phil was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. For each of the last three years, the Sales Lead Management Association named him one of the "50 Most Influential People in Sales Lead Management."

Dalla quarta di copertina

Praise for Revenue Disruption

"Global, social, mobile, digital&;the great disruptive innovations of our time are forcing us to re-engineer our whole approach to marketing. Revenue Disruption provides the insights and information you need to embrace this opportunity. The train is leaving the station&;all aboard, please!"
&;Geoffrey Moore Author of Crossing the Chasm and Escape Velocity: Free Your Company's Future from the Pull of the Past

"A social revolution is underway. Companies must change theway they market to leverage the increased importance of searchand social engagement. In Revenue Disruption, Phil opens the door for the next generation of global leaders as he explains how toharness this revolution to transform businesses."
&;Marc Benioff Chairman and CEO, salesforce.com

"Every CMO is grappling with the challenge of expanding marketing's role in planning and creating revenue growth. It's time for a fundamental shift in how we look at the revenue cycle. Revenue Disruption provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact."
&;Beth Comstock Chief Marketing Officer, GE

"There are disruptive technologies that break new ground to make us more effective and efficient. Similarly, there are disruptive strategies that snap us out of our reverie of business-as-usual and show us a new path to success. Revenue Disruption lays out just that sort of strategy. Whether you are a business leader or aspire to be one, you're sure to gain valuable insights."
&;Richard Eldh Cofounder and Managing Director, SiriusDecisions

Dal risvolto di copertina interno

The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left marketing and sales leaders struggling to keep up. The results are squandered growth opportunitiesand trillions in lost revenue. Yet after years of a weak economy, volatile financial markets, and lingering high unemployment, genuine revenue growth must be a priority for every business. Executives can no longer resort to cost-cutting to improve bottom-line business performance. They need bold new strategies to transform corporate revenue performance and ignite outsized revenue growth.

Revenue Disruption shows business leadershow to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks. Its breakthrough Revenue Performance Management, or RPM, approach shatters outdated practices for marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small. This revolutionary approach recognizes the seismic shift in the process of buying and selling. It examines the current model and offers real-world solutions for fixing it. Then, it lays out a detailed plan that can profoundly transform your sales and marketing performance to win this century's revenue battle.

It's an ambitious goal. But companies worldwide have already put this plan into action—and those who do see their revenue-generating capacities increase, some by as much as 40 percent. Disrupt the status quo, and start your own revenue revolution.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2012
• ISBN 10: 1118299299
• ISBN 13: 9781118299296
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 224
• Contatto del produttore: non disponibile