Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dr. Andrew Abela is the Dean of the School of Business & Economics at The Catholic University of America. He contributes to a wide–range of publications and consults to several major corporations on marketing and internal communications issues.
Based on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, Advanced Presentations by Design, Second Edition, provides fact–based answers to the most–often–asked questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
The book′s accessible 10–step Extreme PresentationTM method has been field–tested in organizations such as Microsoft, ExxonMobil, HJ Heinz, PayPal, and the Executive Office of the President of the United States. Written from the perspective of a marketer and business manager, this new edition offers practical, evidence–based advice for bringing focus to problems and overcoming challenges. The book offers practical guidelines for:
Structuring Stories: The book presents the SCORE method for sequencing data (Situation, Complication, Resolution, Example) into a powerful story that grabs the audience′s attention at the beginning and holds it through to the end.
Using Graphics: The author provides numerous examples of charts and other graphics, explaining which can help you best present your data.
Setting Goals for Presentations: The book reveals why it′s important to set measurable objectives for what you want your audience to think and do differently after your presentation.
This comprehensive resource offers a proven process for creating a presentation that gets noticed and compels your audience to take action.
Praise for Advanced Presentations by Design
"Shocking but true: You don′t have to be Steve Jobs to create presentations that your audience will enjoy and that will also get you results. Even for everyday presentations, I′ve found that Dr. Abela′s unique approach helps you replace crushingly dull and overlong presentations with fresh work your audience really cares about and that you actually enjoy creating!"
Sanjay Acharya, Vice President, Akamai Technologies
"Advanced Presentations by Design is the best researched book on presentation design that I′ve ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations."
Gene Zelazny, author, Say It with Charts and Say It with Presentations
"This book is essential for any executive who doesn′t have time to wade through sixty–page PowerPoint decks. You will want to make this book required reading for all your staff."
Stew McHie, Global Brand Manager, ExxonMobil
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,05
In U.S.A.
Descrizione libro Paperback. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon1118347919
Descrizione libro Condizione: new. Codice articolo newMercantile_1118347919
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_1118347919
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think1118347919
Descrizione libro Condizione: new. Codice articolo FrontCover1118347919
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard1118347919
Descrizione libro Condizione: New. Codice articolo 15845096-n
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781118347911
Descrizione libro Condizione: New. Codice articolo ABLIING23Mar2317530294867
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781118347911