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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing - Rilegato

 
9781118533338: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

Sinossi

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You&;re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author&;s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe.

Join the conversation at brainsonfire.com/blog.

Dalla quarta di copertina

NO PASSION, NO CONVERSATION. NO CONVERSATION, NO WORD OF MOUTH. NO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.

If you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.

Loaded with the latest in academic research, alongside practical, real-world stories, The Passion Conversation shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.

The Passion Conversation will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including:

  • The three motivations that drive people to talk about businesses and causes
  • How every marketing problem is actually a people problem in disguise
  • Heartfelt evidence that marketing materials are now conversation tools
  • The importance of finding the right people to lead a conversation
  • A series of exercises called "Passion Explorations" to help you apply these lessons to your business
  • And much more!

Marketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.

Dal risvolto di copertina interno

NO PASSION, NO CONVERSATION.
NO CONVERSATION, NO WORD OF MOUTH.
NO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.

If you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.

Loaded with the latest in academic research, alongside practical, real-world stories, The Passion Conversation shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.

The Passion Conversation will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including:

  • The three motivations that drive people to talk about businesses and causes
  • How every marketing problem is actually a people problem in disguise
  • Heartfelt evidence that marketing materials are now conversation tools
  • The importance of finding the right people to lead a conversation
  • A series of exercises called "Passion Explorations" to help you apply these lessons to your business
  • And much more!

Marketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.

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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781118533338

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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781118533338. Codice articolo 8992117

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Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo B06L-00178

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Condizione: New. No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. Num Pages: 224 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 228 x 139 x 20. Weight in Grams: 358. . 2013. 1st Edition. Hardcover. . . . . Codice articolo V9781118533338

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