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Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results - Brossura

 
9781118693094: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results
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ISBN 10: 1118693094 ISBN 13: 9781118693094
Casa editrice: Wiley-VCH, 2013

Sinossi

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Wiley-VCH
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
1118693094
ISBN 13 
9781118693094
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
50
Redattore
Stevenson Scott C.
Contatto del produttore
non disponibile
Persona responsabile
Wiley-VCH GmbH
product_safety@wiley.com

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