QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground - Rilegato

Stratten, Scott

Rilegato

ISBN 10: 1118732758 ISBN 13: 9781118732755

Casa editrice: John Wiley & Sons Inc, 2013

Riassunto

Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.

• Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
• Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Su questo libro

Informazioni sull?autore

SCOTT STRATTEN is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn't influence this purchase. Go ahead, flip through it. It's a freaking picture book, you either like it or you don't. Scott was named one of the top five social media influencers in the world on Forbes.com.

Dalla quarta di copertina

Testimonials that no one has said. Ever.

"I'm pumped that this brand forces me to use a technology I don't understand!"

"Scanning that QR code led me to a non-mobile site. Hot-diggity! Let the zoom and scroll begin!"

"That QR code on the company car makes me think that brand is forward-thinking and hip!"

"That QR code on your site, that takes me back to your site, enriched my web experience and made my AOL membership fee worth it!"

Dal risvolto di copertina interno

The kittens are counting on you.

If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.

Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do?with advice that's easy to digest on mistakes that are easy to avoid.

It's like a picture book for the fed-up.

Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:

• Using QR codes, and other bright and shiny technologies, because you can, and not because you should
• Insulting, ignoring, and generally avoiding those "pesky" customers
• Trying to profit from world events, disasters, and other self-interested social media practices
• Thinking we can automate authenticity
• Focusing on what's next, instead of working on fixing what you're doing now
• And so many more cringe-worthy errors in judgment

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2013
• ISBN 10: 1118732758
• ISBN 13: 9781118732755
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 196
• Contatto del produttore: non disponibile