An informative real-world guide to studying the "why" of human behavior
Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice. This updated fourth edition includes all new case studies, with additional coverage of mixed methods, non-sociological settings, funding, and a sample interview guide. The studies profiled are accompanied by observation field notes, and the text includes additional readings for both students and instructors. More than just theory, this guide is designed to give you a real-world practitioner's view of how qualitative research is handled every step of the way.
Many different disciplines rely on qualitative research as a method of inquiry, to gain an in-depth understanding of human behavior and the governing forces behind it. Qualitative research asks "why" and "how," and the data is frequently complex and difficult to measure. This book shows you how to effectively handle qualitative work, regardless of where it's being applied.
Whether you're studying sociology, psychology, marketing, or any number of other fields, especially in the social and behavioral sciences, human behavior is the central concern of your work. So what drives human behavior? That's what qualitative research helps to explain. Introduction to Qualitative Research Methods gives you the foundation you need to begin seeking answers.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Steven Taylor, PhD is professor of cultural foundations of education, centennial professor of disability studies, and co-director of Syracuse University's Center on Disability Studies, Law, and Human Policy. He is the author of numerous books and articles He was the recipient of the 1997 Research Award of the American Association on Mental Retardation, the 2003 Syracuse University Chancellor's Citation for Exceptional Academic Achievement, and the 2008 Senior Scholar Award of the Society for Disability Studies.
Robert Bogdan, PhD is a Distinguished Professor Emeritus of Social Science and Education at Syracuse University. After serving as a Peace Corps volunteer in Nigeria (1964-1966) he went to graduate school in sociology. He joined the faculty at Syracuse University in 1971. He has won many awards for his writing and teaching including an honorary doctorate degree from Stockholm University.
Marjorie DeVault, PhD is the Maxwell Professor of Teaching Excellence and the undergraduate director of the department of Sociology at Syracuse University. Her special areas of interest include gender studies, qualitative methodology, feminist studies, and social interaction. . She maintains an IE website at http://faculty.maxwell.syr.edu/mdevault/Default.htm.
EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.
YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
X=EXPERIENCE
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
This isn't your ordinary business book. It was actually designed to be a sensational experience. Its aesthetic is meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And the design of this book, along with what fills its pages, was done using the principles shared within.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 8,36 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiEUR 6,07 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiDa: WeBuyBooks, Rossendale, LANCS, Regno Unito
Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs8081483345
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR013915468
Quantità: 1 disponibili
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FW-9781118767214
Quantità: 15 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New. Codice articolo 19719341-n
Quantità: Più di 20 disponibili
Da: moluna, Greven, Germania
Condizione: New. Steven Taylor, PhD is professor of cultural foundations of education, centennial professor of disability studies, and co-director of Syracuse University s Center on Disability Studies, Law, and Human Policy. He is the author of numerous books and articles H. Codice articolo 36948452
Quantità: Più di 20 disponibili
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Condizione: New. Codice articolo 19719341-n
Quantità: 2 disponibili
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. 484. Codice articolo B9781118767214
Quantità: Più di 20 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition. Codice articolo 19719341
Quantità: Più di 20 disponibili
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Condizione: As New. Unread book in perfect condition. Codice articolo 19719341
Quantità: 2 disponibili
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: New. An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Num Pages: 416 pages. BIC Classification: GPS. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666. . 2015. 4th Edition. Hardcover. . . . . Codice articolo V9781118767214
Quantità: Più di 20 disponibili