Articoli correlati a Effective CRM Using Predictive Analytics
Sinossi
A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.
In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.
Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.
Key Features:
- Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
- Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.
- Accompanied by a website featuring material from each case study, including datasets and relevant code.
Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.
Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Antonios Chorianopoulos, Alpha Bank Greece.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2015
- ISBN 10 1119011558
- ISBN 13 9781119011552
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine371
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EUR 3,52 per la spedizione in U.S.A.
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