Search Engine Optimization for Dummies - Brossura

Kent, Peter

Brossura

ISBN 10: 1119129559 ISBN 13: 9781119129554

Casa editrice: For Dummies, 2015

Riassunto

Your fully updated guide to search engine optimization

Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.

• Develop a search strategy and use local search capabilities
• Build sites that increase your search visibility
• Analyze results with updated tracking tools
• Maximize content marketing strategies

If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!

Su questo libro

Informazioni sull?autore

Peter Kent is an e-commerce consultant who specializes in SEO. Over the last decade he has advised hundreds of companies, large and small, about search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored over 50 books.

Dalla quarta di copertina

Learn to:

• Develop a search strategy and use local search capabilities
• Build sites that increase your search visibility
• Analyze results with updated tracking tools
• Maximize content marketing strategies

Your updated guide to making SEO easy and effective

Search engines are like shark-infested waters—most websites get swallowed up in them. Luckily, this book is your survival guide, arming you with the SEO smarts and know-how to get your website seen and trafficked by the masses. Packed with tips, tricks, and little-known secrets, it'll have your website sailing past the competition in no time!

• Get a lay of the land — understand where, why, and how people search and get to know the reasoning behind how results are obtained
• Seek and ye shall find — make your site visible with powerful keywords using the Google keyword tool and create pages that make search engines fall head over heels
• Pack a punch — bulk up your site with compelling content, find traffic through local search marketing, and discover above-board ways to "trick" search engines
• If you index it, they will come — create and submit sitemaps and work with product indexes to get your site seen by your target audience
• The gift that keeps on giving — use link popularity to boost your position, find sites to link to yours, and put your best "face" forward with social media

Open the book and find:

• The secrets behind search engine magic
• Search results, deconstructed
• Guidance on working with e-commerce or merchant sites
• Steps for registering with search directories
• The benefits of mentioning your site in discussion groups
• How to grab search engine real estate
• The SEO benefits of social networking
• SEO myths and mistakes to avoid

Dettagli dell'edizione

• Editore: For Dummies
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1119129559
• ISBN 13: 9781119129554
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 426
• Contatto del produttore: non disponibile
• Persona responsabile: Danilo Gaviraghi; 0039 02 733142; danilo.gaviraghi@hoepli.it; ; Via Hoepli 5; Milano; 20121; Italia