Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Brossura

Siegel, Eric

Brossura

ISBN 10: 1119145678 ISBN 13: 9781119145677

Casa editrice: Wiley, 2015

Riassunto

"The Freakonomics of big data."
—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.

How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.

In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:

• What type of mortgage risk Chase Bank predicted before the recession.
• Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves.
• Why early retirement decreases life expectancy and vegetarians miss fewer flights.
• Five reasons why organizations predict death, including one health insurance company.
• How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual.
• How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!
• How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
• How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free.
• What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia.

A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?

Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Su questo libro

L'autore

Eric Siegel, Ph.D. (San Francisco, CA; predictionimpact.com) is the founding conference chair of Predictive Analytics World and Text Analytics World, as well as the President of Prediction Impact, Inc., a company that provides analytics services to businesses. Dr. Siegel is the instructor of the acclaimed training program, Predictive Analytics for Business, Marketing and Web, and the online version,Predictive Analytics Applied. He has published over 20 papers and articles in data mining research and computer science education and has served on 10 conference program committees.

Dalla quarta di copertina

TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES

In this rich, fascinatingand surprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behaviorincluding yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

"What Nate Silver did for poker and politics, this does for everything else."
David Leinweber, author of Nerds on Wall Street

"The Freakonomics of big data."
Stein Kretsinger, founding executive, Advertising.com

"A deeply informative dive into a topic that is critical to virtually every sector of business today."
Geoffrey Moore, author of Crossing the Chasm

"Moneyball for business, government, and healthcare."
Jim Sterne, founder, eMetrics Summit

Learn more: www.ThePredictionBook.com

Dettagli dell?edizione

• Editore: Wiley
• Data di pubblicazione: 2015
• ISBN 10: 1119145678
• ISBN 13: 9781119145677
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 388