Big Data MBA: Driving Business Strategies with Data Science - Brossura

Schmarzo, Bill

Brossura

ISBN 10: 1119181119 ISBN 13: 9781119181118

Casa editrice: Wiley, 2015

Riassunto

The days where business stakeholders can relinquish control of data and analytics to IT are over.  The business stakeholders must be front and center in championing and monetizing the organizations data collection and analysis efforts.  Business leaders need to understand where and how to leverage big data, exploiting the collusion of new sources of customer, product and operational data coupled with advanced analytics and data science to optimize key business processes, uncover new monetization opportunities and create new sources of competitive differentiation.  And while its not realistic to convert your business stakeholders into data scientists, its critical that we teach the business stakeholders tothink like a data scientist so that they can help lead use case identification, requirements definition, business valuation and ultimately analytics operationalization.

This book provides an business-hardened framework with supporting methodology and hands-on exercises that will help the business stakeholders to not only identify where and how to leverage big data for business advantage, but will provide guidelines for operationalizing the analytics, setting up the right organizational structure and driving the analytic insights throughout the organizations user experience to both customers and front-line employees alike.

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Informazioni sull?autore

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author ofBig Data: Understanding How Data Powers Big Business from Wiley.

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Praise for Bill Schmarzo and Big Data MBA

"Practical information from Bill Schmarzo on leveraging big data for a competitive advantage is priceless. His extensive experience in the field of information management and his ability to provide real world examples of how to position your business for success uniquely qualifies him as an expert. Bill's first book, Big Data: Understanding How Data Powers Big Business, is insightful and serves as required reading for the MBA/MSIS course onBusiness Intelligence and Data Warehousing that I am teaching."
Jonathan Wu, Chairman and Co-Founder, BASE Consulting Group

"Based on over three decades of experience, I firmly believe business stakeholders need to be in the drivers' seats, while collaborating with their IT counterparts, to ensure a successful analytic initiative. Bill's latest book allows you to tap into his decades of expertise and incredibly valuable insights in this space."
Margy Ross, President at Kimball Group

"Bill Schmarzo is a sound Big Data leader and a gift to the academic profession. Bill is passionate about sharing his knowledge and he can simplify the most complex topic and make it fun and exciting."
Mouwafac Sidaoui, Professor and Chairman of Business Analytics and Information Systems at the School of Management at the University of San Francisco

"The market has been lacking a book that addresses the most important source of data value: how to use data and analytics as a business manager. Avoiding platitudes and vague hand-waving advice, this book provides a guide for applying data to solve business problems. Most books lead with technical advice, the wrong place to begin. This book delivers useful guidance on where and how to start, what's important and what one needs to know as a nontechnical manager."
Mark Madsen, President, Third Nature, Inc.

Visit the companion website at www.wiley.com/go/bigdatamba

Dettagli dell?edizione

• Editore: Wiley
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1119181119
• ISBN 13: 9781119181118
• Rilegatura: Copertina flessibile
• Numero di pagine: 312
• Contatto del produttore: non disponibile