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The Agile Marketer: Turning Customer Experience into Your Competitive Advantage - Rilegato

Smart, Roland

 
9781119223009: The Agile Marketer: Turning Customer Experience into Your Competitive Advantage

Sinossi

This book is for marketing leaders who are attempting to modernize their marketing practices,the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. Its also for marketers who recognize a unique opportunity to position marketing as the steward not just of the brand but of customer experience across the board.

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