The Art of Client Service: The Classic Guide - Rilegato

Solomon, Robert

Rilegato

ISBN 10: 1119227828 ISBN 13: 9781119227823

Casa editrice: John Wiley & Sons Inc, 2016

Riassunto

In a letter to the author, advertising agency Ogilvy & Mather’s Chair and CEO emeritus Shelly Lazarus said, “The book is terrific.  It’s an easy read, and I agree with every word.”

Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, “sensible, timeless advice for distinguishing your brand through generosity of spirit.”

This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work.

The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about “what’s wrong with advertising,” setting up the material to follow.  It ends with a provocative question, “Is account management dead,” that the author counters in convincing fashion.  In between there is practical, accessible content designed to help people get better at what they do.

Su questo libro

L'autore

ROBERT SOLOMON is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients.

Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.

Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Condé Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby's, and Womenkind.

Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

Robert lives in Napa, California with his wife Roberta, and with the world's best dogs, Alvin and Molly.

Dalla quarta di copertina

52 THINGS EVERY ADVERTISING AND MARKETING PROFESSIONAL SHOULD KNOW

PRAISE FOR THE ART OF CLIENT SERVICE

"Show me an account person who can deliver even half of the qualities Robert outlines in this book and I'll double their salary and hire them on the spot. Ignore this book at your peril. It's a gem that every agency person, and every client should read."
—Don Neal, Founder and CEO, 360 Live Media

"The best businesses solve for the customer. Robert Solomon gets that. The Art of Client Service is a great guide for marketers and managers looking to evolve their way of thinking to meet the needs of new customer expectations."
—Brian Hilligan, and HubSpot

"In an industry where excellent client service separates the good from the great and can alter the fate of an agency, Robert Solomon's The Art of Client Service should be considered obligatory reading for all client facing advertising executives. Solomon succinctly imparts both applicable and actionable advice for professionals at all levels of the business. His book is nothing short of indispensable."
—Elizabeth Furze, Managing Partner, AKA NYC

"For at least the past five years, every employee of DiMassimo Goldstein gets a computer, a chair and a copy of The Art of Client Service by Robert Solomon. If they read it and put its principles into action, we let them stay."
—Mark DiMassimo, Chief, DiMassimo Goldstein

"The Art of Client Service is, quite simply, the only book account people need to understand what it takes to build and maintain great client relationships in the advertising, marketing, digital and social media worlds. Robert Solomon has distilled a long, successful career into an insightful, entertaining and deceptively powerful little book that is required reading for every member of Brandmuscle's client service team."
—Clarke Smith, Chief Strategy Officer, Brandmuscle

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2016
• ISBN 10: 1119227828
• ISBN 13: 9781119227823
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 262