The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime - Rilegato

Morin, Christoph, Ph.D.; Renvoise, Patrick

Rilegato

ISBN 10: 111944070X ISBN 13: 9781119440703

Casa editrice: John Wiley & Sons Inc, 2018

Riassunto

The Persuasion Code

Capture, convince, and close—scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

• Written by the founders of SalesBrain who pioneered the field of neuromarketing
• SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
• Includes guidance for creating your own neuromarketing plan
• Advance your business or career by creating persuasive messages based on the working principle of the brain.

Su questo libro

Recensione:

"It is an evolving area and the authors do a good job of explaining what we, as recipients, do and don't respond well to." -Irish Tech News

L'autore:

CHRISTOPHE MORIN, PHD, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002.

PATRICK RENVOISE, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2018
• ISBN 10: 111944070X
• ISBN 13: 9781119440703
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 332