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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2nd Edition - Brossura
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Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online.
The Nonprofit Marketing Guide boils down the best of today’s nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You’ll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website.
Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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Wiley (edition 2), 2021
ISBN 10: 111977103X
ISBN 13: 9781119771036
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Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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The Nonprofit Marketing Guide
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John Wiley and Sons Inc, US, 2021
ISBN 10: 111977103X
ISBN 13: 9781119771036
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Paperback. Condizione: New. Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author's ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You'll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically. Codice articolo LU-9781119771036
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The Nonprofit Marketing Guide (Paperback)
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John Wiley & Sons Inc, New York, 2021
ISBN 10: 111977103X
ISBN 13: 9781119771036
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Paperback. Condizione: new. Paperback. Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the authors ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. Youll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781119771036
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2nd Edition
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Nonprofit Marketing Guide
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