Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy - Rilegato

Chase, Charles W.

Rilegato

ISBN 10: 111980986X ISBN 13: 9781119809869

Casa editrice: John Wiley & Sons Inc, 2021

Riassunto

Discover a new, demand-centric framework for forecasting and demand planning

In Consumption-Based Forecasting and Planning, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.

The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:

• How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs
• What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events
• How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.   

Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

Su questo libro

Informazioni sull?autore

CHARLES W. CHASE is an Executive Industry Consultant at SAS. He is responsible for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the former president of the International Association of Business Forecasting and currently writes a quarterly column in the Journal of Business Forecasting.

Dalla quarta di copertina

In Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy, expert Charles W. Chase delivers an incisive and novel approach to forecasting demand for retailers and manufacturers. Crafting a compelling case for switching from supply-centric approaches to true demand-centric approaches, the book showcases exactly what businesses need to be successful in the new digital economy.

You’ll discover how to implement both short- and medium-term demand sensing so that your organization can significantly improve its ability to accurately predict demand and reduce the cost of finished goods inventories, stock-outs, waste, and working capital. You’ll also learn how to understand short-term changes in consumer demand patterns and what drives them, from unexpected epidemiological factors to demographics.

The book addresses the changes in people, processes, analytics, and technology that have gripped the supply chain industry over the last two decades and provides case examples based on real-world data collected by the author on how to apply advanced analytics and machine learning to solve current business problems.

Consumption-Based Forecasting and Planning provides a framework for changing the way that demand forecasting and planning are done. It also offers guidance on the change management necessary to implement and sustain the new techniques. The book also discusses disruptions to the supply chain caused by COVID-19 and other unstable phenomena and how to handle and predict them.

Perfect for executives, including CEOs, CFOs, and CMOs, as well as other business leaders in sales, marketing, operations, and finance, Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy is also a must-read for any professional responsible for predicting or responding to consumer demand.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 111980986X
• ISBN 13: 9781119809869
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 245
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile