Consumer Behavior - Brossura

Ruvio, Ayalla; Iacobucci, Dawn

Brossura

ISBN 10: 1119912415 ISBN 13: 9781119912415

Casa editrice: John Wiley & Sons Inc, 2024

Riassunto

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

• An easy-to-follow introduction to and overview of consumer behavior
• The consumer buying process
• A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
• Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1119912415
• ISBN 13: 9781119912415
• Rilegatura: Copertina flessibile
• Numero di pagine: 313
• Contatto del produttore: WROX; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; U.S.A.
• Persona responsabile: non disponibile