Contemporary Strategy Analysis - Brossura

Grant, Robert M.

Brossura

ISBN 10: 1119941881 ISBN 13: 9781119941880

Casa editrice: John Wiley & Sons Inc, 2013

Riassunto

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.  This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability.  Coverage is also provided on strategy in not-for-profit organizations.

The interactive e-book previously included with the 8th edition of this textbook is no longer available. The resources offered in this e-book are available by accessing the book companion site.

Su questo libro

L'autore:

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.

Dalla quarta di copertina:

"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
—Olivier Furrer, Nijmegen School of Management, The Netherlands

"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
—Amazon student review of the 7th edition

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability.  Additional coverage is provided on strategy adopted by not-for-profit organizations.

Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.

Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor's manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2013
• ISBN 10: 1119941881
• ISBN 13: 9781119941880
• Rilegatura: Copertina flessibile
• Numero di pagine: 460