Contemporary strategy analysis. Text and Cases - Brossura

Grant, Robert M.

Brossura

ISBN 10: 111994189X ISBN 13: 9781119941897

Casa editrice: John Wiley & Sons, 2012

Riassunto

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.

Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

The new edition of Contemporary Strategy Analysis, Text and Cases 8th Edition is accompanied by a fully interactive e-Book, which can be accessed using a code packaged with the book. To access this e-Book go to: www.contemporarystrategyanalysis.com

This interactive e-Book contains additional learning materials including case and author video clips, quizzes and glossary flashcards. Please note that the inclusion of the accompanying interactive e-book with the print book requires the addition of VAT, and the final price, inclusive of VAT, will be shown at checkout.

Additional teaching resources are also available for instructors, including an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com

Su questo libro

Informazioni sull'autore

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.

Dalla quarta di copertina

"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
Olivier Furrer, Nijmegen School of Management, The Netherlands

"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
Amazon student review of the 7th edition

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability. Additional coverage is provided on strategy adopted by not-for-profit organizations.

This text and cases combined volume includes over twenty full-length cases all written by Robert Grant, enabling students to apply concepts and techniques of strategy analysis to real-life situations. The cases, which have been completely updated, include several entirely new to this edition.

Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.

Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor s manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.

Dettagli dell'edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 111994189X
• ISBN 13: 9781119941897
• Rilegatura: Copertina flessibile
• Numero di pagine: 822
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile