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Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Editore:
South-Western College Pub, 2012
ISBN 10: 1133188966
ISBN 13: 9781133188964
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Editore:
South-Western College Pub, 2012
ISBN 10: 1133188966
ISBN 13: 9781133188964
Antico o usato
Paperback
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.15. Codice articolo G1133188966I3N00
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Editore:
South-Western College Pub, 2012
ISBN 10: 1133188966
ISBN 13: 9781133188964
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.15. Codice articolo G1133188966I3N00
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
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South-Western College Pub, 2012
ISBN 10: 1133188966
ISBN 13: 9781133188964
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Editore:
South-Western College Pub, 2012
ISBN 10: 1133188966
ISBN 13: 9781133188964
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
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ISBN 10: 1133188966
ISBN 13: 9781133188964
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
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ISBN 10: 1133188966
ISBN 13: 9781133188964
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Modern Marketing Research: Concepts, Methods, and Cases
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