Essentials of Marketing Research - Brossura

Zikmund, William G.; Babin, Barry J.

 
9781133190646: Essentials of Marketing Research

Sinossi

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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9780357033937: Essentials of Marketing Research

Edizione in evidenza

ISBN 10:  0357033930 ISBN 13:  9780357033937
Casa editrice: Cengage Learning, 2018
Brossura