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Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
South-Western College Publishing, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-029-02583
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Integrated Marketing Communications in Advertising and Promotion
Editore:
South-Western College Publishing, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M01133191428-G
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Integrated Marketing Communications in Advertising and Promotion
Editore:
Cengage South-Western, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP83635344
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Foto dell'editore
Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
South-Western College Pub, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9781133191421. Codice articolo 5828629
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Foto dell'editore
Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
South-Western College Pub, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9781133191421. Codice articolo 5828630
Quantità: 1 disponibili
Edizione Internazionale
Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
Cengage Learning, Inc, United States, Florence, 2012
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004884507
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
South-Western College Publishing, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-19138
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Editore:
South-Western College Publishing, 2013
ISBN 10: 1133191428
ISBN 13: 9781133191421
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Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-31290
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Integrated Marketing Communications In Advertising And Promo
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. Codice articolo 2697013434
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Integrated Marketing Communications In Advertising And Promo
Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: New. Codice articolo 1897013424
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