CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Unusual book
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00105998096
Quantità: 3 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Fair. 6. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 1133435211-7-1-13
Quantità: 1 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Fair. 6. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 1133435211-7-18
Quantità: 1 disponibili
Da: A Team Books, Conway, AR, U.S.A.
hardcover. Condizione: Acceptable. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. 6TH 13. Codice articolo sun0000011811
Quantità: 8 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1133435211-11-1
Quantità: 1 disponibili
Da: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_427988928
Quantità: 1 disponibili
Da: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_432723232
Quantità: 1 disponibili
Da: Goodwill Books, Hillsboro, OR, U.S.A.
Condizione: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Codice articolo GICWV.1133435211.A
Quantità: 1 disponibili
Da: Wrigley Books, Austin, TX, U.S.A.
Hardcover. Condizione: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Codice articolo 3C-9781133435211-G
Quantità: 2 disponibili
Da: Wrigley Books, Austin, TX, U.S.A.
Hardcover. Condizione: very good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Codice articolo 3C-9781133435211-V
Quantità: 3 disponibili